Archive for author: Aakarsh Khan

Account-based marketing plays-01
Article

Account-based marketing plays

The essential guide to Account-based marketing plays. Account-based is slowly garnering mainstream attention now until most of the B2B marketing was all about generating, nurturing, and qualifying leads. ABM pl...

Account-based marketing orchestration-01
Article

Account-based marketing orchestration 

The practitioner guide to account-based marketing Account-based marketing (ABM) orchestration is about delivering the right content to the right contacts, on the right channel in your target accounts. Most B2B ...