Archive for author: Linda Rhodes

B2B Content Generation
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Creating resonant and relevant B2B content that drives action and growth

Most B2B technology organizations strive to be thought leaders. But they lack a clear, scalable process to create resonant and relevant thought leadership content. Our research has helped us discover five strai...

Marketing Stack for Technology Companies
Article

What Makes A Good Marketing Stack For Technology Companies?

In the last few years, a new term emerged in the world of the business called a “marketing stack,” which is actually short for Marketing technology stack. Companies are heavily investing in this technology beca...

Event Marketing Growthfluence
Article

How To Follow Up With The Prospects After An Event?

The event is over. After weeks of hard work and planning, you have finally organized it. You successfully managed it. Good job! But the ‘job’ isn’t done yet. One of the most crucial parts, the follow-up, ...

Content at Scale Growthfluence
Article

How Do You Generate Content At Scale?

Consistently producing high-quality content is a challenging task; it takes time, effort, and a clear vision of what you want to achieve.  Effective content is one of the essential elements of business ...