Archive for author: Steve Jason

Account Based Marketing ROI Growthfluence
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How To Determine The ROI Of Your Account-based Marketing

B2B companies own the contemporary market landscape. Also, why shouldn’t it? To answer this, you should dig deep and try to understand each unit that makes a B2B company. On thorough analysis, you will understa...

Consulting Sprint Growthfluence
Article

Conversion Rate Optimization Metrics For Technology Companies

Almost every industry now has a new rage – Conversion Rate Optimization. It has been the topic of many discussions in the business world, and rightfully so because let’s face it, bringing customers ...

Omnichannel experience for B2B Brands Growthfluence
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Creating An Omnichannel Experience For B2B Brands

Omnichannel experience has become the most successful way to develop business sales. It is a strategy that allows the optimization of all channels to their full potential, allowing customers to personalize the ...