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The 2020 technology buyer journey framework by Growthfluence
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The 2020 technology buyer journey framework

B2B technology organization marketing teams must focus on the people and moments that matter so that marketing spend is invested in the right direction. According to Gartner’s study1, only 17% of B2B buye...

How To Determine The ROI Of Your Account-based Marketing
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How To Determine The ROI Of Your Account-based Marketing

B2B companies own the contemporary market landscape. Also, why shouldn’t it? To answer this, you should dig deep and try to understand each unit that makes a B2B company. On thorough analysis, you will understa...

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How To Build A B2B Thought Leadership Strategy

If you own a B2B company, your most sought goal will be having a command in your industry. This goal of reaching that “authority status” becomes a reality only with careful planning and execution. Since the pat...

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Conversion Rate Optimization Metrics For Technology Companies

Almost every industry now has a new rage – Conversion Rate Optimization. It has been the topic of many discussions in the business world, and rightfully so because let’s face it, bringing customers ...

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What Makes A Good Marketing Stack For Technology Companies?

In the last few years, a new term emerged in the world of the business called a “marketing stack,” which is actually short for Marketing technology stack. Companies are heavily investing in this technology beca...

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Creating An Omnichannel Experience For B2B Brands

Omnichannel experience has become the most successful way to develop business sales. It is a strategy that allows the optimization of all channels to their full potential, allowing customers to personalize the ...

How To Follow Up With The Prospects After An Event
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How To Follow Up With The Prospects After An Event?

The event is over. After weeks of hard work and planning, you have finally organized it. You successfully managed it. Good job! But the ‘job’ isn’t done yet. One of the most crucial parts, the follow-up, ...

What Is A Good Funnel Conversion Rate
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What Is A Good Funnel Conversion Rate?

If your business is into the digital market, then it’s hard for you not to hear the word ‘funnel’ by now. Such as Conversion funnel, upper funnel, etc.  You’re mistaken if you th...

How Do You Generate Content At Scale
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How Do You Generate Content At Scale?

Consistently producing high-quality content is a challenging task; it takes time, effort, and a clear vision of what you want to achieve.  Effective content is one of the essential elements of business ...

What is Account-Based Marketing
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What is Account-Based Marketing?

At the beginning of the 2000s, marketers were obsessed with attracting enough as many clients as they can in the hope of keeping a few of them. Marketers were so focused on this philosophy that they made blo...