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B2B companies own the contemporary market landscape. Also, why shouldn’t it? To answer this, you should dig deep and try to understand each unit that makes a B2B company. On thorough analysis, you will understa...

If you own a B2B company, your most sought goal will be having a command in your industry. This goal of reaching that “authority status” becomes a reality only with careful planning and execution. Since the pat...

Almost every industry now has a new rage – Conversion Rate Optimization. It has been the topic of many discussions in the business world, and rightfully so because let’s face it, bringing customers ...

In the last few years, a new term emerged in the world of the business called a “marketing stack,” which is actually short for Marketing technology stack. Companies are heavily investing in this technology beca...

Omnichannel experience has become the most successful way to develop business sales. It is a strategy that allows the optimization of all channels to their full potential, allowing customers to personalize the ...

The event is over. After weeks of hard work and planning, you have finally organized it. You successfully managed it. Good job! But the ‘job’ isn’t done yet. One of the most crucial parts, the follow-up, ...

If your business is into the digital market, then it’s hard for you not to hear the word ‘funnel’ by now. Such as Conversion funnel, upper funnel, etc.  You’re mistaken if you th...

Consistently producing high-quality content is a challenging task; it takes time, effort, and a clear vision of what you want to achieve.  Effective content is one of the essential elements of business ...

At the beginning of the 2000s, marketers were obsessed with attracting enough as many clients as they can in the hope of keeping a few of them. Marketers were so focused on this philosophy that they made blo...