Insights

Our latest core insights on the ideas that matter for your business and you with articles, e-books, whitepapers, webinars and more. Come and see what needs to be done to get your ABM plays off the ground to empower your company to reach its goals.

Account-based marketing plays-01
Article

Account-based marketing plays

The essential guide to Account-based marketing plays. Account-based is slowly garnering mainstream attention now until most of the B2B marketing was all about generating, nurturing, and qualifying leads. ABM pl...

Account-based marketing orchestration-01
Article

Account-based marketing orchestration 

The practitioner guide to account-based marketing Account-based marketing (ABM) orchestration is about delivering the right content to the right contacts, on the right channel in your target accounts. Most B2B ...

4 Aspects to consider for Account Based Marketing-01
Article

4 Aspects to consider for Account Based Marketing Success

When you hear the term account-based marketing, what is the first thing that pops in your head?  For me, its align, engage, and measure. It almost seems like a mantra to work with. Account-based marketing is in...

blog banner-01
Article

3 Account-Based Business Models That Produce Results For SAAS Companies

For centuries the great ancient Egyptians created beautiful pieces of art and architecture which was dominated by the themes of their religious beliefs, gods and goddesses. They were the most religious civiliza...

B2B Content Generation
Swipe File

Creating resonant and relevant B2B content that drives action and growth

Most B2B technology organizations strive to be thought leaders. But they lack a clear, scalable process to create resonant and relevant thought leadership content. Our research has helped us discover five strai...

ABM strategy; B2B Customer Data Platforms
Article

How to use Robust B2B Customer Data Platform for ABM

B2B technology marketing is data-driven marketing, the reliance for running ABM campaigns at scale is a close-knit relationship with customer data platform. Data is the fuel for the ABM engine, but according to...

2020 technology buyer journey framework
Article

The 2020 technology buyer journey framework

B2B technology organization marketing teams must focus on the people and moments that matter so that marketing spend is invested in the right direction. According to Gartner’s study1, only 17% of B2B buye...

B2B Technology Account Based Marketing (ABM) Checklist
Checklist

The B2B technology Account Based Marketing practitioner checklist

Marketing solutions for the Account-Based Marketing Industry Account-Based Marketing has been a buzz word and B2B default jargon lately, and 2020 is the year we’ll start to see a lot more B2B marketers executin...

Account Based Marketing ROI Growthfluence
Article

How To Determine The ROI Of Your Account-based Marketing

B2B companies own the contemporary market landscape. Also, why shouldn’t it? To answer this, you should dig deep and try to understand each unit that makes a B2B company. On thorough analysis, you will understa...