On Page SEO Checklist for B2B Small and Medium Businesses in 2019

Simple On Page SEO Checklist for 2019 with 50 Actionable Steps for High Conversions

We all have heard enough about keywords and meta-tags that seem to solve the whole problem of on-page SEO. This simple On Page SEO Checklist for B2B Small and Medium Businesses in 2019 has some practical strategies that you can use on your site today, then you’ll love this article.

This article specifically focusses on the following factors :

  1. Keywords, tags, and placement
  2. Domain/URL
  3. Sitemaps
  4. Responsiveness and Mobile
  5. Speed
  6. Images
  7. Content
  8. Links and Authority
  9. Ranking boosters

 

Here’s the On Page SEO Checklist for B2B Small and Medium Businesses in 2019


 

Keywords:

1. Optimize Keywords for Intent

Most often keywords are discovered using tools, which are either ranked on bids and traffic however the way people search keeps changing, understanding what they search for is more important, the easiest way to discover this is to type your keyword in the search engine and see the top results to see what sites rank high. They usually rank high because the algorithm delivers intent. Now use the hidden keywords to optimize for intent.

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2. Use Heading Tags (H Tags) To Get More Traffic

In simple terms Heading tags help search engines understand what is the content all about by specifying with a simple description, you can maximize when you use them effectively. Here’s why heading tags are important.

 

Header Tags for SEO

 

3. Placement trumps Frequency when it comes to Keywords

Industry mavens feel that the frequency of keywords no longer influences ranking, but their placement does. Hence, it’s important to write content which has relevant and naturally placed keywords, regardless of their number.

 

4. Use Primary Keyword In H tags, Description & Title

Using your primary keyword in H tags, meta-description and title are sure to improve your ranks, however merely stuffing them all over the content with no relevance can also have adverse effects.

Screen Shot 2019-01-12 at 2.49.43 PM


 

5. Use Meta Keywords To Rank Well On All Search Engines

The common misconception is that meta keywords are no longer an important ranking factor. While this may be true for Google, it is not in the case of other search engines like Yahoo, Bing, etc. So, to rank well on all search engines, it is essential to use meta keywords.

 

6. Use Clear and Compelling Page Meta Title & Descriptions

A clear and compelling page meta title and description improve the traffic because it helps visitors know what your page is all about, Yoast Plugin is a great tool in case you are using WordPress.

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Domain/URL:

 

7. Use a unique domain name

Having a unique name helps people to associate and have a high brand recall and the more the recall the more they search for your brand.

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8. Use SSL Certificate To Boost Ranking

Search engines love sites that use SSL Certificate by boosting their rank on search engine. Customers also trust you more. Bear in mind to cross this off your On Page SEO Checklist for B2B Small and Medium Businesses in 2019

Screen Shot 2019-01-12 at 3.04.48 PM


 

9. Domain Age and Authority

Google ranks domains that are usually 3 years old, and those domains that have registered for more than 3 years in the future, which usually shows intent of doing long term business.

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10. Choose www or non-www Domain

It is important to be consistent on search engines. Thus, it is essential that you pick www or non-www version and 301 redirect the other one. Further details and code can be found here.

 

11. Use Simple And Descriptive URL Permalink

Using short and simple URL permalinks helps users access your website easily and also ranks higher in search engines

Screen Shot 2019-01-12 at 3.11.11 PM


 

12. Use Hyphens To Separate Words In URL

The structure of your URL makes a difference when it comes to ranking, keeping it simple and easy to understand improves indexability and click through rate. Using hyphens can be really helpful.
Here’s a great article by WooRank on Hypens vs Underscores

 

13. Use 301 Redirects Intently

301 Redirect helps you to capture the SEO value of a web page, by extending the page rank, domain authority and other aspects to a new page, thereby preserving your ranking in SERPs. We use this simple free online tool – Small SEO Tools at Growthfluence to check for 301 redirects

 

14. Fix Broken Links

Broken links simply translate into frustrated users navigating to find useful content, and search engine robots stop indexing your web pages, it is important that you pay immediate attention. We use Dr. Link Check to check for broken links

 

Sitemaps:

15. Index on Google search console using XML sitemap

A sitemap helps Google learn about the changes on your website and speeds up the indexing however a word of caution, it doesn’t mean everything you add will be indexed (Read more here). In case you are using WordPress, Yoast SEO Plugin is a great tool to create your sitemap.
XML sitemap
Source: Yoast

 

16. Create an HTML sitemap on your site

Create a great user experience by creating a simple sitemap (root structure) on your website that shows the navigation in a tree format, this increases more conversions and improves your search engine optimization
HTML Sitemap
Source: WPromote

 

Responsiveness/Mobile:

17. Make Your Website Responsive

Search engines love responsive websites because they create seamless experiences across devices and thus help the search engines deliver the right content. This 2019, make this an important goal to rank high and avoid Google’s Non-Responsive Website Penalty.
Growthfluence Mobile Webite

 

18. Accelerated Mobile Pages

AMP – Accelerated Mobile Pages is open source code provided by Google to improve the loading speed of web pages on Mobile. AMP enhances the mobile browsing experience and thus making users stay longer and frequent on your website. This makes Google prefer your site over others.

Read this guide to know more about Accelerated Mobile Pages. Also, if you have implemented AMP take this Google AMP Test to check if your AMP page is valid or not.

Accelerated Mobile Pages (AMP)
Source: Tech Crunch

 


 

Speed:

19. Install CDN To Enhance Page Load Time

Get a powerful CDN (Content Delivery Network) that will drastically improve your site’s page speed by serving your website from the nearest server to your website visitor, let’s say you have your business in Singapore and your potential customers are in Amsterdam, using a CDN will help your potential customer load the site from Rotterdam server

Content delivery network (CDN) not only improves your site’s page speed but also helps you to enhance your user’s experience, by reducing the response time, thereby improving your site’s ranking. Our personal recommendation would be StackPath or CloudFare.
Content Delivery Network
Source: Red Gate

 

20. Use GTMetrix & Pingdom To Optimize Website Speed

Slow websites equal higher bounce rate, to retain your viewers, get more traffic and improve your site’s search engine ranking, it is important that you optimize your website’s speed. You can easily check your website’s speed performance using search engines optimization tools like GTMetrix and Pingdom. 
We also recommend you use a good host, in case you are using a WordPress site use a Managed WordPress Hosting that have inbuilt cache.
GTmetrix
Source: GTmetrix

 

21. Use Alt Tags Intelligently To Optimize Images

Search engines index text and the best way to index images is to use Alt Tags that help the search engine understand what the images are all about. Hubspot has a good article on some of the best practices to follow

 

22. Optimize Your Images For Better Rankings

Usually, images uploaded are not right-sized, most often with larger dimensions and size, rendering it right makes all the difference, it improves your site’s page speed & performance, and generates more traffic from image-based search engines such as Google Image Search & others. In case you are using WordPress Shortpixel is a great plugin.

 

23. Use Engaging Images & Videos

People’s attention span is less and while the text is great for indexing, videos and images are great for engagement and higher page time, infographics, explainer videos, presentations, embedded swipe files are great ways to retain and convert your visitors.

 

24. Optimize Social Share Image Settings With Yoast SEO

Improve your site’s organic search ranking by optimizing your social share images, You can do that with Yoast if you are using WordPress. Here’s is a good article by Social Media Today

 

Content:

25. Place your high conversion content above the fold

Right from 2012 Google has values above the fold content, which for some reason has been overlooked by most of the websites, Even conversion rate optimization experts place a lot of importance on above the fold content. You can also get penalize if you float too many advertisements in the above the fold content.

 

26. Shun Duplicate Content

Be original, search engines love original, authentic and high-value content, duplicate content simply means a penalty, it’s important that you stay away from such practices. Its absolutely fine is to be inspired by other websites, but the copy needs to flow from your heart and your zone. Check for duplicate content using Copyscape 

 

27. Create long-form content that has accurate data

Google and other search engines love long-form content, most of the first SERP pages feature links that have over 2000 words, here’s a word of caution, it’s not about the number of words but it’s about the usefulness to the reader. Your copy needs to engaging and action driven. Ensuring you have the right facts with attributed sources makes the content extremely powerful.

 

28. Write Powerful & Captivating Headlines

When you visit a website what draws your attention? Did you realize its the headlines, be it a magazine or website, headlines is what catches people’s attention and make them want to read more. The powerful your headline, the higher the engagement and Google factors time on page and bounce rates.
Here a great article by Copyblogger

 

29. Publish content that is extremely relevant and useful

 Here’s a very important question to ask – “What’s in it for your website visitor when they visit your site?”. You might be a B2B company selling physical security solutions, so in your industry what are the top 5 frustrations your clients face? Do you have a clear copy that articulates their pain points and also gives them real-time solutions? That’s what people search for? Here are some great tips on writing high benefit content by Wordstream

 

30. Make it easy to read with bullets and clickable with numbers

Headlines with numbers get more clicks, Buzzfeed is known for it. They are also known for lists, people want simple and easy steps. Don’t make it too complex. Yes, if you are a niche technology company with niche clients then its a whole different story but generally potential clients prefer easy content.
Headline preferences increase with numbers - Growthfluence
Image source-conductor

 

31. Highlight Keywords with Capital letters

Keywords are important and highlighting them with capital letters ensures people are drawn to it because it’s easy to read. Again look at search intent keywords not what you get randomly on Keyword research tools.

 

32. Make your error-free

Check for grammar errors and proofread for spellings and errors, Google doesn’t necessarily penalize. It is however noted that high quality and high ranking websites have low error rates as it improves authority and more-ever no one likes to read a copy that has errors, somehow psychologically they usually get disconnected.
We use Grammarly to check for spelling and Grammar errors, it a great online tool that also comes with chrome extension.

 

33. Keep your blogs updated

Update your blogs with fresh insights, facts, and changing trends. A great copy is a goldmine as it can always be repurposed later for relevance. We have noted that people add ‘Updated for XXXX year’ in their headline with updated copy that keeps the ranking consistent.

 

Links and Authority:

34. Link to High Page Authority Websites

Domain Authority of a website a strong signal for Google and other search engines to know that you are attributing it to the right sources, that in turn improves your site’s visibility, again ensure you don’t link for the sake of linking rather keep it natural and it will in long run pay high dividends.

 

35. Diversify your links

Linking to diverse high authority page is sure to ensure you are sending strong signals of a well researched and referenced content. Again keep it natural and let it flow.


 

36. Optimize your outbound links

Its the quality of the links, not the quantity, so ensure you keep the outbound links natural, relevant, relational to the content structure and highly valuable.

 

37. Remember to use Social Sharing Buttons

Effective use of social sharing buttons is important for on-page optimization. It gives the users, the flexibility to share your site’s content with just one click, which in turn drives in more traffic to your site. You can optimize them using the Add To Any Share Buttons WordPress plugin
Your site and web page becomes easier to share when you have social buttons on them. The number of social shares shows that your site is highly valuable as there is a good traffic flow to your site.

 


 

38. Local listing helps

List on relevant local directories that provide your business details such as name, address & phone number on other web pages, this not only helps improve brand awareness but also improves your local search ranking.

Ranking boosters:

39. Semantic Markup can boost your ranking

Semantic markup is using HTML to reinforce the meaning of your website, it informs the search engine robots about the nature and content of your site. This makes it easy for the search engines to index.

 

40. Use Rel Canonical Tag To Improve Ranking

Rel canonical tag helps you to eliminate duplicate URLs, thus facilitating faster and effective indexing, which results in improved Page Ranking. You can use the Yoast plugin to enable or disable this for your website.

 

41. Avoid PopUps or Distracting Ads

Popups are notoriously known for high bounce rates because it’s just at people’s faces. High bounce rate simply translates into low page rank and you want to avoid it at any cost.


 

42. Social signals can rank your page higher

Being active on social media and having high engagement rates can give your SEO a boost. It’s advisable that you stay relevant, share, keep the engagement high to see a direct impact.
Social Signals are driving SEO
Source: Search Metrics

 

43. Always focus on User Experience

Enhanced user experience improves time on the website, therefore it’s a great practice that you take time to get feedback from users and ensure you deliver a seamless experience. Here’s a great article by On Crawl

 

44. Only index high-quality pages

Low-quality pages are no good, implement a no-index tag on them, tell your search engine robots not to index them. If you are using the Yoast plugin on WordPress, it can help you do that.

 

45. Publish about us, privacy, terms and conditions page

Publishing common Privacy, Terms, Contact Us, and, About Us pages, you can improve your site’s visibility and rank higher in search engine result pages.
About us page example
Source: Hubspot

 

46. Use Modifiers for the Title

Add modifiers to your title such as ‘2019’, ‘top’, ‘guide’, ‘review’, most often your potential customers are searching with the modifiers. Also, back your content for the modifier, keep it highly valuable.
Here are are some modifiers you can use by Adam Riemer

 

47. W3C Validated markup

A W3C validated markup code makes your site better search-engine friendly. This markup validates that you are using clean HTML codes on your site, and helps improve ranking as well as facilitate smoother indexing.
To validate your website test it on W3C Markup Validator.
W3C Validated markup - Growthfluence

 

48. Allow JavaScript and CSS to be accessed by unblocking them on Robots.txt File

Earlier for security purposes, the JS and CSS were blocked but Google expects to access and index your JS and CSS and it has impact on your site’s ranking.
Moz has a great article on this – why unblocking JavaScript and CSS folders is necessary.

 

49. Be cross-browser compatible

When your site doesn’t load great on a certain browser that your potential client is browsing, it certainly leads to him/her abandoning the website. More instances can lead to a lower ranking. Check for compatibility on Browser Stack

 

 

Cross Browser
Source: Browser Stack

 

50. Be Local Search Friendly:

For local searches, Google often places local results above the “normal” organic SERPs. So list yourself on right local directories

 

Local SEO
Source: Search Engine People

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