Account Based Marketing
Marketing solutions for the Account Based Marketing Industry
A common B2B Marketing strategy that is usually played out assumes that casting a broad net marketing strategy would increase the reach and maximise the investment. Doing this can reach as many companies as possible with optimum usage of budgets, and it may sound like a very logical strategy. However, there is a critical consideration that is missed out. One has missed out on considering the specific concerns of the individual company, and as such, the campaign loses relevance and often becomes unsuccessful.
Account Based Marketing (ABM) is a focused B2B strategy. Here sales and marketing teams focus on selected defined target accounts which has an above-average probability of conversion giving room for the creation of bespoke campaigns, distributed through ideal marketing tools, crafted to resonate and gain attention with the selected account to ensure there is a higher conversion chance.
The name Account Based Marketing stems from the fact that your marketing message is focused by resonating with the individual attributes and needs of the account you are targeting.
Research from the Alterra Group suggests that 97% of marketers believe that ABM has a much higher ROI than traditional marketing initiatives. When measuring ROI, 85% of marketers agree with this belief.
The ABM edge for Tech Companies
Every Tech company’s dream is to win high-value customers consistently. ABM Strategy gives this unfair advantage over the traditional wide-net approach when it comes to the initiatives of the sales and marketing teams
As the name signifies, ABM has to have a higher customisation for each account, translating towards the increased cost for effective roll-out. A higher price has been a traditional deterrent for many companies. Today, the latest tech inventions and interventions give new-age marketers the edge. ABM strategies can run at a far more cost-effective rate than historically possible. Add to this the possibility of Scale!
Our Research shows the
5 Reasons why ABM is the way forward
Account Based Marketing in Simple Steps
Our ABM expertise
In keeping up with B2B marketing trends, you know that ABM, or Account Based Marketing, has become the new standard for strategic marketing efforts. In short, it’s a focused-targeted approach in which an organization engages with best-fit selected sales prospects through high impact, personalized communication.
When we work with you on winning specific accounts, you can count on Growthfluence to:
- Develop your Account Based Marketing strategy in alignment with your business goals and objectives
- Precisely map out your customers’ buying journey and event triggers to develop segmented lists, content and campaigns that engage at every possible touch-point of the customer journey
- Make sure you’re in front of your targets wherever they look, go, read, watch, learn and buy – with an omnichannel strategy that outranks even your fiercest competitors
- Get those specific accounts you want to win into your funnel mix and nurture-market them to further the sale.
Account Based marketing (ABM) doesn’t have to be a challenge for your marketing department. We’ve developed proprietary ABM best practices and a surprisingly cost-effective approach to run high-yield, targeted campaigns that market to specific people with specific job titles at best-fit organizations.