Analysts are crucial influencers for B2B buyers.
In today’s buzzing and aggressively competitive economy, analysts are trusted to provide essential research, recommendations and insights.
Analysts interact with current and potential customers, employees, investors, and financial analysts. They influence PR and media, influence buying decisions, advance investor sentiment and predict the industry trends.
What we do
We help identify key analyst firms and analysts and make introductions depending on your product, solution and service. We also work with the analysts to help them learn and appreciate your market positioning help you be a pivotal resource to analysts during significant economic, market and technology changes.
Our services help you establish and build a successful relationship with the most well-regarded analysts, ultimately turning them into trusted brand envoys confident in recommending your product or solution. Some of the specific tasks we undertake on your behalf include the following:
Benefits to bank on
Sometimes it’s not what you know, it’s who you know. We leverage our extensive network of contacts to generate high-profile coverage within key segments, including:
Our Analyst relations expertise
For B2B technology companies, nearly every media relations strategy also includes an analyst relations strategy for industry analyst outreach. Here’s why – analysts aren’t part of the media and conversations with these individuals don’t typically result in editorial coverage. However, analysts understand their field of interest better than anyone, making these relationships extremely valuable. They bridge conversations and make recommendations.
Planning a product launch, want some insight on a trend in your market or just want to discuss the industry, start building an analyst relations plan today—we can help you identify and engage with the best.