Services

Analyst Relations

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overview

Analysts are crucial influencers for B2B buyers.

In today’s buzzing and aggressively competitive economy, analysts are trusted to provide essential research, recommendations and insights.

Analysts interact with current and potential customers, employees, investors, and financial analysts. They influence PR and media, influence buying decisions, advance investor sentiment and predict the industry trends.

our approach

What we do

We help identify key analyst firms and analysts and make introductions depending on your product, solution and service. We also work with the analysts to help them learn and appreciate your market positioning help you be a pivotal resource to analysts during significant economic, market and technology changes.

Our services help you establish and build a successful relationship with the most well-regarded analysts, ultimately turning them into trusted brand envoys confident in recommending your product or solution. Some of the specific tasks we undertake on your behalf include the following:

  • Analyst Firm Research

    We research the landscape of industry analysts and prioritize them for you based on their ability to affect your business interests. The final deliverable is a list of key, influential industry analysts who you should have on your radar screen.

  • Industry Landscape Research

    We secure important analyst reports on industry trends and announcements so that you can keep abreast of analyst perceptions in your market.

  • Building Relationships

    We establish relationships between you and the analysts, drawing upon our own extensive network. We maintain and strengthen your relationship with analysts by providing analysts with relevant communications about your company.

  • Analyst Briefings

    We thoroughly prepare you for analyst interactions through message positioning exercises, extensive spokesperson training, presentation development, client reference preparation, and in-depth briefing materials about the analysts you are meeting with and their backgrounds and areas of interest.

  • Content for Opportunities

    We position your executives as thoughtful resources who have unique, expert perspectives and who consistently provide reliable and useful information through co-hosted webinars, workshops and meetups.

Benefits to bank on

Our connections

Sometimes it’s not what you know, it’s who you know. We leverage our extensive network of contacts to generate high-profile coverage within key segments, including:

  • Market Research and Analyst Firms

    These include 451 Research, AMR Research, Aberdeen Group, Datamonitor, Enterprise Strategy Group (ESG), Everest Group, Forrester Research, Frost and Sullivan, Gartner, International Data Corporation (IDC), Ovum, Taneja Group and Wikibon, among others.

  • Specialty Firms Devoted to Industry Verticals and Market Segments

    We help you develop and maintain relationships with these boutique or niche analyst firms that specialize in your industry.

Expertise

Our Analyst relations expertise

For B2B technology companies, nearly every media relations strategy also includes an analyst relations strategy for industry analyst outreach. Here’s why – analysts aren’t part of the media and conversations with these individuals don’t typically result in editorial coverage. However, analysts understand their field of interest better than anyone, making these relationships extremely valuable. They bridge conversations and make recommendations.

Planning a product launch, want some insight on a trend in your market or just want to discuss the industry, start building an analyst relations plan today—we can help you identify and engage with the best.

Analyst talking
Customers stories
For us, analyst relationships is more than just marketing. We learn a ton from the feedback and apply our learnings so we can design a better customer experience. Growthfluence helped us identify and connected us the best analysts in our niche- VP Marketing - SaaS Organization
Growthfluence was so much easier to work with compared to other firms we were considering.”. - CMO, Martech Company-